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EVERYTHING YOUR HAIR NEEDS... ALL IN ONE PLACE.

African Naturalistas is an innovation-driven Hair Care company offering science-based solutions across multiple brands.

We serve consumers, professionals, and businesses with effective hair products, advanced trichology services, contract manufacturing and private labelling, and hair care literacy designed for real hair results.

Develop your personalized Hair Regimen in 5 Minutes! Get your Hair Regimen Builder Template.

BUILD YOUR REGIMEN!

EXPLORE OUR BRANDS

Discover the solutions within our hair care ecosystem

African Naturalistas Hair Products

AFRICAN NATURALISTAS PRODUCTS

Our products are manufactured and packaged in Nigeria, in a NAFDAC Inspected and approved factory at Ajah, Lagos Nigeria. Every single African Naturalistas product you come across is made up of ingredients and packaging materials which are locally sourced. Our aim to empower our local businesses, and raw materials suppliers, while not compromising on quality and product effectiveness. We have a wide range of products, to cater for all your hair needs.

More about African Naturalistas Products

ETHNIIK HAIR PRODUCTS

Ethniik is the U.S. expansion of African Naturalistas, a trusted African brand that has empowered thousands of women with healthy hair solutions for over a decade. We’ve brought our best-sellers — loved by women across the continent — into the Ethniik range, reimagined for the modern woman

More about Ethniik
Ethniik - Starter Pack 2
Pureformula Private Label - 300ml Hair Conditioner_ Leave in Conditioner_Hair Lotion_Shampoo White Foreign Bottles

PUREFORMULA

Pureformula Nigeria is a leading hair care contract manufacturing and private labelling company in Nigeria, dedicated to producing high-quality hair care cosmetic products for businesses.

We specialize in custom hair care formulations, private label cosmetics, and OEM production, helping brands bring their ideas to life with safe, effective, and market-ready products.

More about our Pureformula

THE-TRICHOLOGIST

The-Trichologist offers convenient doorstep and virtual Trichology solutions.

We treat and manage over 50 hair loss issues and scalp disorders, using services like Trichology Consultations, Microneedling, Low Level Laser Therapy, High Frequency Treatment, Coaching Calls, etc

More about our Hair Clinic
Atilola Moronfolu Trichologist Houston Mobile Trichologist USA Virtual Trichologist Home Service
African Naturalistas Hair Regimen

OUR HAIR REGIMENS

We have several Hair Regimens to help all types of hair and hair situations. The Intensive Hair Care Regimen is robust and comprehensively details the calendar, steps, tasks objectives, estimated time required, products required, etc. The Intensive Hair Care Regimen simplifies your entire hair care process, and is usable for your lifetime. It is plug and play, i.e. All the work has been done for you. All you need to do is follow the steps, and your hair comes out looking healthy.

More about our Regimens

THE GOOD HAIR TRIBE

More about The Good Hair Tribe
The Good Hair Tribe - African Naturalistas
African Naturalistas Product Launch

WHAT MAKES US SPECIAL

ecosystem of hair solutions

We created an ecosystem of Hair Care solutions designed to work with one another, to help you achieve your hair goals

science-backed solutions

Every solution we create is backed by science and expert knowledge, ranging from our Hair Products to Hair Regimens and Memberships

customer-centric solutions

Everything we do is focused on helping our customers and clients get better solutions for the health of their hair and scalp.

OUR SERVICES

At African Naturalistas, we have a team of hair and cosmetic production experts, ready to meet your needs at all times. We look forward to helping you achieve your goal of healthy hair… naturally, using our four services below

African Naturalistas Products
AFRICAN NATURALISTAS products
Ethniik Hair Products - Breakage be Gone (4)
ETHNIIK hair products
Trichologist DP - White
THE-TRICHOLOGIST
Pureformula NG 3
PUREFORMULA
The Good Hair Tribe - African Naturalistas
THE GOOD HAIR TRIBE
African Naturalistas Hair Regimen
hair regimen

WHAT PEOPLE SAY

African Naturalistas products are absolutely amazing. I particularly love the anti-breakage butter lotion and jojoba oil as they help to keep my hair moisturised with less breakage. I also apply some African Naturalistas lavender and peppermint essential oils into my hair products as they're quite effective for a clean scalp and aid hair growth.

Ejiro
Ejiro Adekoya Lagos

Since I joined the Good hair tribe I have understood that having a hair care regimen is very important and I have one which I use daily. I have also learnt a lot about how the different products help in the growth of my hair. The tribe has helped me understand the different effects other health care needs affect the growth of my hair..

Valerie Akhabue
Valerie Akhabue Lagos

Before I started using the Intensive Hair Care Regimen for Battling Seborrheic Dermatitis, my hair was literally falling off during wash days and my scalp was always itchy. I used the regimen consistently, and my hair has now grown. I hardly scratch my scalp. All the issues I came in with are resolved 100%.

Abiola
Abiola Anani Lagos